4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespieThere’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.
This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?
At Fractl, the data makes perfect sense to us: The global amount of digital information is growing exponentially over time.
From Seagate
This means that the “90 percent of all data…” statistic was…

4 Key Lessons Content Marketers Can Take From Data Journalists

How Often Does Google Update Its Algorithm?

Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try?
To kick this off, here’s a list of every confirmed count we have (sources at end of post):
2018 – 3,234 “improvements”2017 – 2,453 “changes”2016 – 1,653 “improvements”2013 – 890 “improvements”2012 – 665 “launches”2011 – 538 “launches”2010 – 516 “changes”2009 – 350–400 “changes”
Unfortunately, we don’t have confirmed data for…

How Often Does Google Update Its Algorithm?

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage.
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week’s Whiteboard Friday.
[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]

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Video Transcription
Howdy, Moz fans. Welcome to another edition of Whiteboard…

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

How to Explore a SERP Feature Strategy with STAT

Posted by TheMozTeamThis post was originally published on the STAT blog.

Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more.
Here’s a step-by-step guide on how you…

How to Explore a SERP Feature Strategy with STAT

The New Moz Local Is on Its Way!

Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale…
Announcing: the new and improved Moz Local, to be rolled out beginning June 12!
Why is Moz updating the Moz Local platform?
Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB…

The New Moz Local Is on Its Way!

SEO & Progressive Web Apps: Looking to the Future

Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript.
This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a conviction that to be good at technical SEO does not require an understanding of modern web development.
As Mike King wrote in his post…

SEO & Progressive Web Apps: Looking to the Future

An SEO’s Guide to Writing Structured Data (JSON-LD)

Posted by briangormanhThe Schema.org vocabulary is the ultimate collab.
Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings.
If you’re an SEO, how confident are you in auditing or creating structured data markup using the Schema.org vocabulary? If…

An SEO’s Guide to Writing Structured Data (JSON-LD)

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

Posted by sam.marsdenWe know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.

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Video Transcription
Hi, Moz fans, and welcome to…

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

MozCon 2019: Acceptance. Education. Donuts

Posted by PJ_HowlandWe’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog?
But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. It’s been here since the beginning, a place where all the marketing nerds and…

MozCon 2019: Acceptance. Education. Donuts

I Want To Rank Beyond My Location: A Guide to How This Works

Posted by MiriamEllisStaff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too:
“I’m located in ‘x’, but how do I rank beyond that?”
In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients.
We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries. Your clients will come away with an understanding of what’s…

I Want To Rank Beyond My Location: A Guide to How This Works

Give it up for Your MozCon 2019 Community Speakers!

Posted by cheryldraperHigh fives and fist bumps for each and every person who took the time to pitch their hearts out for this years’ six community speaker spots — a whopping 130 entries were submitted!
Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage.
We take lots of things into account during our review, but ultimately there are three main factors that determine our final selections:

Strength…

Give it up for Your MozCon 2019 Community Speakers!

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Posted by McDermottWouldn’t it be nice if you had an easy way to learn about your competitor’s deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted?
Your competitor’s review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data that competitors are simply unwilling to share. It’s a treasure trove of secrets, pointing to your competitor’s strengths, weaknesses, goals, and objectives.
But how do you audit your competitor’s review portfolio? More importantly, how do you use this data to inform your review acquisition and marketing strategy?
I’ll show…

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Google Ads Mistakes to Avoid – Whiteboard Friday

Posted by DiTomasoContrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week’s edition of Whiteboard Friday, we’re thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall.

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Video Transcription
Hey, Moz readers. My name is Dana DiTomaso, and I’m President and partner…

Google Ads Mistakes to Avoid – Whiteboard Friday

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Posted by BrianChilds“Does Moz offer a certification?”
Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos.
In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore, launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Since 2017, the team has taught SEO to almost 2,500 students…

Announcing the New Moz SEO Essentials Certificate: What It Is & How to Get Certified

Using the SERP to build your keyword list

Posted by TheMozTeamThis post was originally published on the STAT blog.

Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse.
Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also…

Using the SERP to build your keyword list

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Posted by Cyrus-ShepardDo you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more. While he makes it clear that the majority of sites shouldn’t have to use Google’s Disavow Tool, he provides his personal strategies for those times when using the tool makes sense.How do you decide when to disavow? We’d love to hear your process in the comments below!

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Video Transcription
Howdy, Moz fans. Welcome…

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Posted by MiriamEllis“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” – Wolfgang Puck
I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the “sometimes difficult” quest for online visibility.
Is your team ready for these clients? How comfortable do you feel talking restaurant Local SEO when such calls come in? When was the last time you took a broad survey of what’s really…

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

We Surveyed 1,400 Searchers About Google – Here’s What We Learned

Posted by LilyRayNYCGoogle’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.
As search marketers, we are keenly aware that both Google’s evolving landscape and the rise in new, rich results impact our bottom-line — more SERP enhancements and growth…

We Surveyed 1,400 Searchers About Google – Here’s What We Learned

How Do I Improve My Domain Authority (DA)?

Posted by Dr-PeteThe Short Version: Don’t obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you’ll improve both your Domain Authority and your rankings.
Unless you’ve been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is…

How Do I Improve My Domain Authority (DA)?

The One-Hour Guide to SEO: Link Building – Whiteboard Friday

Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter…

The One-Hour Guide to SEO: Link Building – Whiteboard Friday