Whether you want to add social proof to your content, support a blog with real examples, or extend your website’s reach with a newsfeed, embedding content from other platforms can add a lot of value to your website. But figuring out how to actually embed this content can be tricky. …

Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. …

When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move toward greater transparency and measurement abilities for all its users. Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytics for Twitter Moments. Though users now have more insight into their Twitter account metrics, you might not be using this data to its full potential. …