The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Posted by randfishBefore doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up against.
In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Enjoy!

Click on the whiteboard image above to open a high resolution version in a new tab!
Video…

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you’re hacked — if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. …

How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point.
As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve.
That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.
Where’s the disconnect?
The value of SEO in today’s search landscape
You don’t have to convince SEOs that their work is valuable. We know full well how our work benefits our…

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Semantic Search: What it is and How it Impacts Your SEO

This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to better appeal to search engines and improve your search visibility. What is Semantic Search? Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving […]
The post Semantic Search: What it is and How it Impacts Your SEO appeared first on Alexa Blog. …

Semantic Search: What it is and How it Impacts Your SEO

Twitter Ads Campaigns: A Simple Setup Guide

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform. If you’re not yet using Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how you can use Twitter ad campaigns to reach the audiences you care about. …

Twitter Ads Campaigns: A Simple Setup Guide

Win That Pitch: How SEO Agencies Can Land New Business

Posted by TheMozTeamIf you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs.
So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lock down new business. 
1. Arm yourself with intel before you pitch 
The best way to win over a potential client is to walk into a pitch…

Win That Pitch: How SEO Agencies Can Land New Business

5 Google Business Profile Tweaks To Improve Foot Traffic

Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible?
Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I’ve ordered them from easiest to hardest, but as you’ll see, even the more difficult ones aren’t actually very daunting — all the more reason to try them out!

1) Answer Google Q&A quickly (they might be leads)
Difficulty level: Easy
If you have automotive industry clients, chances…

5 Google Business Profile Tweaks To Improve Foot Traffic

How Google Dishes Out Content by Search Intent

Posted by TheMozTeamThis post was originally published on the STAT blog.

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project, to Scott Taft’s guide to building your own search intent dashboard.
But while doing the research for the whitepaper, we found ourselves pondering another question: is there a similar relationship between search…

How Google Dishes Out Content by Search Intent

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! 
With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful resource for a wide range of people:
Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bosses, and stakeholders who would benefit from an enhanced understanding of your workNew team members who need quick and easy onboardingColleagues with SEO-adjacent roles, such as web developers…

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday