4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespieThere’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years.
This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?
At Fractl, the data makes perfect sense to us: The global amount of digital information is growing exponentially over time.
From Seagate
This means that the “90 percent of all data…” statistic was…

4 Key Lessons Content Marketers Can Take From Data Journalists

How Often Does Google Update Its Algorithm?

Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try?
To kick this off, here’s a list of every confirmed count we have (sources at end of post):
2018 – 3,234 “improvements”2017 – 2,453 “changes”2016 – 1,653 “improvements”2013 – 890 “improvements”2012 – 665 “launches”2011 – 538 “launches”2010 – 516 “changes”2009 – 350–400 “changes”
Unfortunately, we don’t have confirmed data for…

How Often Does Google Update Its Algorithm?

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage.
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week’s Whiteboard Friday.
[Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!]

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Howdy, Moz fans. Welcome to another edition of Whiteboard…

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. …

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Page Title SEO: How to Optimize Title Tags for Search Engines and Readers

Page title SEO helps you optimize content for search engines, improve click-through-rates (CTRs), and drive more traffic to your website. If you aren’t already optimizing each title tag on your site, here’s your guide for getting started. We’ll cover: What is page title SEO? The difference between a heading tag and title tag Where does […]
The post Page Title SEO: How to Optimize Title Tags for Search Engines and Readers appeared first on Alexa Blog. …

Page Title SEO: How to Optimize Title Tags for Search Engines and Readers

How to Explore a SERP Feature Strategy with STAT

Posted by TheMozTeamThis post was originally published on the STAT blog.

Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more.
Here’s a step-by-step guide on how you…

How to Explore a SERP Feature Strategy with STAT

What Is a Landing Page? All Your Questions, Answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website visitors into something more. …

What Is a Landing Page? All Your Questions, Answered

The New Moz Local Is on Its Way!

Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale…
Announcing: the new and improved Moz Local, to be rolled out beginning June 12!
Why is Moz updating the Moz Local platform?
Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB…

The New Moz Local Is on Its Way!

SEO & Progressive Web Apps: Looking to the Future

Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript.
This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a conviction that to be good at technical SEO does not require an understanding of modern web development.
As Mike King wrote in his post…

SEO & Progressive Web Apps: Looking to the Future