Make sense of your data with these essential keyword segments

Posted by TheMozTeamThis blog post was originally published on the STAT blog.
The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!
Segmentation…

Make sense of your data with these essential keyword segments

4 Ways to Build Transparency as a Leader

Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the workplace — from diversity and inclusion to individual leaders being more open and transparent with their teams. …

4 Ways to Build Transparency as a Leader

Detecting Link Manipulation and Spam with Domain Authority

Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove’em and Penguin Risk, but they were always handicapped by the limitations of consumer…

Detecting Link Manipulation and Spam with Domain Authority

The Non-Techie’s Guide to Adding Music to Videos

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack, and you’ll be able to evoke the exact emotions you want your audience to experience while watching your video. Neglect the musical aspect of your video, and it might not even be able to hold your parents’ full attention. …

The Non-Techie’s Guide to Adding Music to Videos

Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taftWe’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights —…

Build a Search Intent Dashboard to Unlock Better Opportunities

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.
As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find…

Do Businesses Really Use Google My Business Posts? A Case Study

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We’re a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I’m going to be talking to you…

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

3 Easy Ways You Can Speed Up a Video

Transitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly hop from one point to another, you’ll throw your audience off and confuse them, increasing the likelihood that they’ll disengage with your work. …

3 Easy Ways You Can Speed Up a Video