4 Unconventional Ways to Become a Better SEO

Posted by meagar8Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questions or seek help because their workplace culture doesn’t provide a safe place for learning.
These types of situations, and many others like…

4 Unconventional Ways to Become a Better SEO

How to Launch a Successful Online Community: A Step-by-Step Guide

It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process. …

How to Launch a Successful Online Community: A Step-by-Step Guide

Links as a Google Ranking Factor: A 2019 Study

Posted by EricEngeDo Links Still Matter?
For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 queries.
Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn more about the study methodology here.
The major study components included:
Total number of links to the ranking pagesMoz DA of the links to the ranking pagesMoz PA of…

Links as a Google Ranking Factor: A 2019 Study

12 Steps to Lightning Page Speed

Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company’s website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy.
We thought this article would be a great way to highlight the specific steps we take to keep our page speed lightning fast and organic traffic healthy. While this article is somewhat technical (page speed is an important and complex…

12 Steps to Lightning Page Speed

How Bad Was Google’s Deindexing Bug?

Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed:

MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren’t designed to separate the different causes of flux.
Can we isolate deindexing flux?
Google’s own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good…

How Bad Was Google’s Deindexing Bug?

7 of the Best Blogging Platforms for 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me back in the day. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit. If I didn’t, I would most likely tap a dribbler back to the pitcher. …

7 of the Best Blogging Platforms for 2019

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

Posted by randfishWe’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V – Technical SEO. I want to be totally upfront. Technical SEO is a vast and…

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

How to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraperFrom networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 
To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.
How to make the case
Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are…

How to Convince Your Boss to Send You to MozCon 2019

Topical SEO: 7 Concepts of Link Relevance & Google Rankings

Posted by Cyrus-ShepardLinks matter for SEO. A lot.
Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.
This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted…

Topical SEO: 7 Concepts of Link Relevance & Google Rankings