15 Ways to Get More Followers on Instagram

It’s no secret that business opportunities are quickly growing on Instagram. Approximately 80% of Instagram’s 1 billion active monthly users now follow a business account on the platform. While Instagram hasn’t reported its current number of business users, the platform reportedly hosted more than 25 million of these accounts in late 2017. As the platform continues to grow and develop more interactive features, such as Instagram Stories, businesses are regularly using it as a tool to humanize brands, recruit future employees, showcase products and company culture, delight customers, and generate new business. But here’s the deal: Unless you’re famous, it’s really hard to amass a huge following on…

15 Ways to Get More Followers on Instagram

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads. …

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

What Is a Landing Page? All Your Questions, Answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website visitors into something more. …

What Is a Landing Page? All Your Questions, Answered

Twitter Marketing in 2019: The Ultimate Guide

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Businesses, like HubSpot, are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Twitter makes it easy to distribute content. And, there are over 326 million average monthly Twitter users globally for you…

Twitter Marketing in 2019: The Ultimate Guide

The Beginner’s Guide to Facebook Messenger Ads

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue. …

The Beginner’s Guide to Facebook Messenger Ads

Cloud Integration Explained, and 6 of the Best Cloud Integration Platforms

As marketers, smashing our department’s silos is crucial for truly understanding our customers and catering to their needs. If we understand each team’s challenges and initiatives, we can align our entire department to send the most relevant content to our audience and achieve a common goal. …

Cloud Integration Explained, and 6 of the Best Cloud Integration Platforms

5 Marketing Channels to Focus On In 2019

Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. But distributing that content is just as crucial for your marketing success because if no one sees your content, they definitely won’t come. …

5 Marketing Channels to Focus On In 2019

Earned Media, Explained in 400 Words or Less [Examples]

Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harness it in several ways. …

Earned Media, Explained in 400 Words or Less [Examples]