Gathering insights in Google Analytics can be as easy as A-B-CGathering insights in Google Analytics can be as easy as A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.In our new guide about linking Google Analytics and Google…

5 steps to improve media performance using Google Analytics5 steps to improve media performance using Google Analytics

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads.In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to deliver the right…

Google Analytics and Google Ads: A Powerful PairingGoogle Analytics and Google Ads: A Powerful Pairing

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes.Insights-driven marketingLinking Google Analytics and…

Connecting you to visual shoppers with new ad formats on Google ImagesConnecting you to visual shoppers with new ad formats on Google Images

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration. Now, we’re introducing shoppable…

Connecting you to visual shoppers with new ad formats on Google ImagesConnecting you to visual shoppers with new ad formats on Google Images

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

With over 3.5 billion search queries on Google everyday, paid Google search — where you pay Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. So are you supposed to compete? …

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs