4 Strategies & Examples for Better B2B Content Marketing

6 minute readB2B content marketing comes with a host of challenges. The niche technology, long buying cycles, and lack of low-competition, high-volume keywords can make it hard to gain traction. And yet, there are plenty of B2B teams using content to build revenue and strengthen their […]
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4 Strategies & Examples for Better B2B Content Marketing

35 Blog Ideas to Inspire Your Content Creation

Coming up with blog ideas to fill your editorial calendar can sometimes feel like a daunting task. But with this list of 35 blog ideas, you’ll never struggle with developing topics for your content marketing or blogging plans again. 31 Ways to Find Inspiration for Blog Ideas (Plus 4 Bonus!) Get inspiration for marketing blog […]
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35 Blog Ideas to Inspire Your Content Creation

Lead Nurturing 101: Top Tactics, Tools, and Best Practices

Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing? […]
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Lead Nurturing 101: Top Tactics, Tools, and Best Practices

How to Use Instagram for Business: A Beginner’s Guide with Examples

7 minute readUsing Instagram for business can have a major impact on a brand’s marketing efforts. Hardly surprising when you learn that the social network has almost 1 billion active monthly users and that 200 million Instagrammers visit at least one business profile every day. While […]
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How to Use Instagram for Business: A Beginner’s Guide with Examples

How to Increase Organic Traffic to Your Site

8 minute readOrganic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in […]
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How to Increase Organic Traffic to Your Site

How to Use Content Mapping to Create Effective Content

Content mapping is a powerful tool for content marketing. It allows you to review your existing content assets, plan for new content, and determine how each asset can be used to effectively reach and engage your target audience. This post will show you exactly how to use content mapping to get the most out of […]
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How to Use Content Mapping to Create Effective Content

7 Tips to Craft a Successful Media Pitch

7 minute readSuccessful media pitching can get people talking about your brand and helps you position your company as a market leader. Reporters, editors, bloggers, and even social media influencers can all help take your brand communication to the next level. But when reporters’ inboxes are […]
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7 Tips to Craft a Successful Media Pitch

An Introduction to UTM Parameters [Basics + Best Practices]

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about your website traffic, monitor user behavior, and measure marketing effectiveness. This post will explain what UTM parameters are, how to create them, and how you can use them to gain marketing insights and improve the […]
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An Introduction to UTM Parameters [Basics + Best Practices]

Create a Winning Social Media Marketing Strategy in 7 Steps

6 minute readA social media marketing strategy acts as a guiding light for marketers, increasing brand awareness, driving customer loyalty and capturing new audiences. A successful strategy can drive traffic back to your website and often shows a higher Return on Investment (ROI) than paid marketing […]
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Create a Winning Social Media Marketing Strategy in 7 Steps

25 Powerful PR Tools to Earn and Measure Media Mentions

7 minute readWhen you leverage a full stack of PR tools to monitor, track, and grow media mentions, your brand’s PR and communications team is more effective. Problem is, how do you know which PR tools are the right ones for the job? Choosing the wrong […]
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25 Powerful PR Tools to Earn and Measure Media Mentions

How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers

Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips […]
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How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers

Semantic Search: What it is and How it Impacts Your SEO

This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to better appeal to search engines and improve your search visibility. What is Semantic Search? Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving […]
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Semantic Search: What it is and How it Impacts Your SEO

Cornerstone Content: 10 Content Experts Give Top Tips

When it comes to developing content for your site, you don’t want to throw stuff at the wall to see what sticks. Rather, you want to thoughtfully develop a content marketing strategy that helps your site rank in SERPs. Arguably, cornerstone content is the most important part of your content marketing strategy. Cornerstone content consists […]
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4 Lead-Generating Marketing Strategies for B2B Companies

It’s often hard for B2B marketers to resonate with their audience. Buying cycles can last months, purchase decisions can require multiple approvals, and distribution channels that work in B2C—social media, Medium, loyalty programs—often fail to register with industry decision makers. On top of that, B2B products and services are frequently complex, niche, localized, or so […]
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4 Lead-Generating Marketing Strategies for B2B Companies

What Is SEO? A Get-Started Guide to Search Engine Optimization

Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential. That’s where search engine optimization (SEO) comes in. SEO is the […]
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What Is SEO? A Get-Started Guide to Search Engine Optimization

12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content. […]
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12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

How to Create a Marketing Case Study: Template + Examples

A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they […]
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How to Create a Marketing Case Study: Template + Examples

18 Types of Keywords Every Marketer Should Know

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand. To know which types of keywords will work best in your strategy, you first need to know all of your options. Use […]
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18 Types of Keywords Every Marketer Should Know

How to Find Long Tail Keywords: A Complete Guide

When creating an SEO plan, it may be tempting to find high-volume keywords to target in your content. But incorporating low-volume, low-competition keywords into your strategy can be extremely powerful. Learn how to find long tail keywords so you can cut through the noise and reach your most qualified customers with topics they care about […]
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How to Find Long Tail Keywords: A Complete Guide