Toyota ‘Perspectives’ with Christian Schmidt

A unique series from our archives this #throwbackthursday:  ‘Perspective Change’ for Toyota from Saatchi & Saatchi Düsseldorf is a car campaign without a car, from the earth’s point of view. Photographer Christian Schmidt spent three weeks travelling with a small team to unique locations in Germany, Austria, Iceland, France and the Canary Islands. He shot all the photos with Phase One and Alpa SW cameras and a Leaf Aptus back using 23mm, 28mm and 35mm lenses ? ultra wide focal lengths on medium format. For the first time ever, a complete issue of Stern magazine (which has a reach of…

Toyota ‘Perspectives’ with Christian Schmidt

Modern Expo

Modern Expo ? a company engaged in the design, creation and implementation of commercial equipment in the halls of shops and warehouses. It is the largest market player in Central and Eastern Europe with an annual turnover of more than $ 100 million. This type of customer is one in a million. The main task was to get away from the associations with metal and shelves in the vector of the intellectual component of production, to attach the concepts of transformability, flexibility and modernity to the brand. In the developed logo, these functions are performed by the letter O. Composed…

Modern Expo

Smag – Brand design

Graphéine gives a new lease of life to the brand image of SMAG, a company specialised in the digital transformation of the entire agricultural profession. A new logo and graphic identity that install a strong visual consistency throughout all communications, from print media to digital interfaces, from software solutions to the screens of the website. …

Smag – Brand design

Les Halles de la Cartoucherie – Brand identity

Les Halles de la Cartoucherie is the new third-place in Toulouse, located in the heart of former ammunition manufacturing workshops (14,000 m²) dating back more than a century, 15 minutes from the hypercentre. The project, which will be completed in 2020, will see its first concrete hours in spring 2019 with the launch of a cultural, artistic and gastronomic programme that will prefigure the site’s future activities. In the long term, these halls, which open onto a brand new eco-neighbourhood, will bring together a wide range of activities around 4 poles: culture, gastronomy, sport/wellness, workspaces. We were approached by Cosmopolis,…

Les Halles de la Cartoucherie – Brand identity