Longtime iPhone Executive Named New Head of Augmented Reality Marketing

Apple has named longtime Apple employee and iPhone executive Frank Casanova as its first head of marketing for augmented reality, reports Bloomberg.

Casanova, who has been at Apple since 1988, is responsible for all aspects of product marketing for Apple’s “augmented reality initiative,” according to his LinkedIn profile.

Prior to being named head of Apple’s AR marketing effort, Casanova worked as Apple’s senior director of iPhone partner marketing. He started at Apple as a product manager in May 1988, spent a short stint at another company for a year in 1997, and has been working at Apple since then. He was…