Gathering insights in Google Analytics can be as easy as A-B-CGathering insights in Google Analytics can be as easy as A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.In our new guide about linking Google Analytics and Google…

An Introduction to UTM Parameters [Basics + Best Practices]

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about your website traffic, monitor user behavior, and measure marketing effectiveness. This post will explain what UTM parameters are, how to create them, and how you can use them to gain marketing insights and improve the […]
The post An Introduction to UTM Parameters [Basics + Best Practices] appeared first on Alexa Blog. …

An Introduction to UTM Parameters [Basics + Best Practices]

5 steps to improve media performance using Google Analytics5 steps to improve media performance using Google Analytics

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads.In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to deliver the right…

Google Analytics and Google Ads: A Powerful PairingGoogle Analytics and Google Ads: A Powerful Pairing

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes.Insights-driven marketingLinking Google Analytics and…

Free Marketing Report Template: Make Client Reporting Fast and Easy

If you’re a marketer who has to report information back to your clients, a marketing report template can make your job much easier. Instead of starting from scratch, you can use the template to quickly plug in the information you need at the end of each month, quarter, or year. When you use a proven […]
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Free Marketing Report Template: Make Client Reporting Fast and Easy