What Is SEO? A Get-Started Guide to Search Engine Optimization

Search engine rankings are a winner-takes-all game. The top three results have click-through rates of 30% – 10%; by position nine, that’s dropped to just 2%. If your website doesn’t appear on page one for relevant search terms, it’s not reaching its full potential. That’s where search engine optimization (SEO) comes in. SEO is the […]
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What Is SEO? A Get-Started Guide to Search Engine Optimization

Amazon Introduces Blog Blueprint to Deliver WordPress Posts as Audio on Alexa

Last week Amazon launched Alexa Skill Blueprints that allow anyone to publish new skills to the Alexa Skills Store without having to have any coding knowledge. The blueprints are templates that provide a starting point where users can create a new skill by filling in the blanks and then publish (more…) …

Amazon Introduces Blog Blueprint to Deliver WordPress Posts as Audio on Alexa

A Guide to Broken Link Building: Tips for Finding and Replacing Broken Links

Broken link building is an effective off-page SEO strategy because it benefits both marketers and publishers. When a broken link is replaced with an updated URL, a marketer earns a link back to their website, and a publisher’s site becomes more user- and SEO-friendly. Learn how to develop an effective link building strategy by creating […]
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A Guide to Broken Link Building: Tips for Finding and Replacing Broken Links

Image SEO: How to Expertly Optimize Website Images for SEO

Image SEO is an often overlooked but useful on-page SEO strategy. Find out what you might be missing if you aren’t optimizing your images, and learn how to create SEO-friendly images for your pages and posts. What is Image SEO? Image SEO refers to the optimization of graphics on a website to make the page […]
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Image SEO: How to Expertly Optimize Website Images for SEO

Schema Markup 101: How to Create Rich Search Results and Boost SEO

Driving users to your website through organic search requires two things: getting your site to rank near the top of search engine results pages (SERPs) and making the search snippet appealing so that users will click on it. Schema markup helps with both of these tasks. The rest of this post will explain what schema […]
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Schema Markup 101: How to Create Rich Search Results and Boost SEO

What is a Canonical URL? How to Master the Rel=Canonical Tag

A canonical URL is the preferred version of a web page. It appears in a small piece of code found on a page that tells search engines how to crawl the page and rank the importance of the content. In the event that you have the same content found on different URLs, using this code— […]
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What is a Canonical URL? How to Master the Rel=Canonical Tag

12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

Writing headlines may feel like a small task. But stringing together that short set of words can have big implications. A headline could be the difference between your content being found and consumed or ignored and overlooked. A great headline can attract and engage readers while sending signals to search engines that help rank content. […]
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12 Tips for Writing Headlines That Readers (and Search Engines) Can’t Resist

Every product with Amazon Alexa announced at CES 2019

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This was a massive year for Google Assistant announcements at CES, but Amazon Alexa had its fair share of new integrations as well – often debuting in the same product. There were so many new Alexa integrations, in fact, that the best way to comprehensively cover them is one big roundup. 
Below, find all the Alexa integrations that we were able to spot at CES, and note that we’ve also included mentions of Google Assistant and other voice AIs, in cause you straddle a few different ecosystems. Read MoreEvery product with Amazon Alexa announced at CES…

Every product with Amazon Alexa announced at CES 2019

Link Building Strategies: 3 Powerful Link Opportunities [Tutorial]

You probably already heard that link building is one of the most important elements of a successful SEO strategy. If you want to grow your organic traffic in 2019 and beyond, it’s not enough to just create great content… …you need high-quality backlinks from relevant and authoritative websites. Simply put, link building is the act […]
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Link Building Strategies: 3 Powerful Link Opportunities [Tutorial]

Amazon’s Echo Auto is finally here

Alexa is ready to ride.
Back in September, Amazon went a bit overboard with Alexa-powered devices like a microwave and wall clock. One of the many new items was a device with eight microphones that connects to your phone to bring Alexa to your car. A few months later, the Echo Auto is out in the real world. 
The device was on display at the Amazon Alexa booth at CES in Las Vegas, along with other third-party car accessories that work with Alexa, like the iOttie phone mount. 
The Echo Auto started shipping a few weeks ago to a “small” group of customers. Later…

Amazon’s Echo Auto is finally here

How to Create a Marketing Case Study: Template + Examples

A marketing case study is one of the best ways to show off your results and persuade potential customers to work with you. It highlights your successes and walks prospects through a story of how you helped a similar customer solve problems and generate tangible results. A marketing case study helps prospects see how they […]
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How to Create a Marketing Case Study: Template + Examples

The best smart home devices you can buy right now (Winter 2018)

Worldwide sales of voice assistant smart speakers have seen tremendous growth in the last year alone, and the same can be said of the smart home sector as a whole. The technology underpinning the products will continue to get better as prices come down, and new categories will keep springing up, but there’s a lot out there worth investing in right at this moment.
With that in mind, and to ensure you won’t end up gifting (or being gifted) a dud this holiday season, we’ve put together a list of the best smart home devices you can buy. Read MoreThe best smart…

The best smart home devices you can buy right now (Winter 2018)

I Hate How Much I Like Amazon’s Echo Wall Clock

Kitchen timers have to be the single most common use-case for Echo smart speakers, and yet, they’re terrible at them! If your Echo doesn’t have a screen, and you want to find out how much time is left on your timers, you either have to ask your speaker verbally, a painfully slow process with a high failure rate, or…Read more……

I Hate How Much I Like Amazon’s Echo Wall Clock

Amazon отослала 1700 аудиозаписей пользователя Alexa случайному человеку

Право на частную жизнь, защита приватной информации с каждым годом становятся все более важными аспектами нашей жизни. Появляются инструменты для защиты частных данных, постепенно они становятся все более сложными и надежными. Тем не менее, они не всегда помогают, случаются ситуации, которые делают все меры защиты бесполезными. И речь не о злобных киберпреступниках, которые в состоянии преодолеть любые преграды. Иногда данные интернет-пользователей становятся доступны случайным людям по ошибке. Именно так случилось с 1700 аудиозаписей с Alexa-устройств, принадлежащих одному пользователю, которые компания Amazon отослала стороннему человеку. Речь идет об аудиофайлах одного пользователя, которые попали (случайным образом) в руки другого….

Amazon отослала 1700 аудиозаписей пользователя Alexa случайному человеку

4 Ways to Use a Competitive Matrix to Find Growth Opportunities

A competitive matrix helps you learn about your market segment and identify opportunities to differentiate your brand from competitors, create better products, and develop stronger marketing plans. This post will help you understand the power of a competitive matrix and show you how you can use it to inform your marketing strategies. It includes sections […]
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4 Ways to Use a Competitive Matrix to Find Growth Opportunities

Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store

With a well-structured ecommerce SEO plan, you can successfully optimize your online store to increase website traffic, attract more shoppers, and generate more sales. To help you learn how to optimize ecommerce websites and reap these benefits, we created this step-by-step guide and ecommerce SEO checklist. The guide and checklist offer step-by-step directions to: Lay […]
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Ecommerce SEO: A 40-Point Checklist to Optimize Your Online Store

The 25-Point SEO Checklist You Need to Drive More Traffic

If you’re on this page, you’re probably already convinced of the importance of SEO and organic traffic. Just in case you aren’t, here’s a surprising number: according to HubSpot, 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. In order to stay ahead of the curve […]
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18 Types of Keywords Every Marketer Should Know

A successful search strategy is built on targeting the right types of keywords. When you identify your best keyword opportunities, you can drive the most traffic, qualified leads, and conversions for your brand. To know which types of keywords will work best in your strategy, you first need to know all of your options. Use […]
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18 Types of Keywords Every Marketer Should Know