6 Content Promotion Tactics (Plus How They Can Boost Your SEO)

When it comes to content promotion, marketing teams face big challenges. First, there’s oversaturation: Over 2.5M blog posts are published every day, making it hard to get readers’ attention. Second, people get their information from a shrinking number of outlets. Pew reported that, as of September 2018, 68% of Americans got their news from social […]
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6 Content Promotion Tactics (Plus How They Can Boost Your SEO)

Page Title SEO: How to Optimize Title Tags for Search Engines and Readers

Page title SEO helps you optimize content for search engines, improve click-through-rates (CTRs), and drive more traffic to your website. If you aren’t already optimizing each title tag on your site, here’s your guide for getting started. We’ll cover: What is page title SEO? The difference between a heading tag and title tag Where does […]
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Page Title SEO: How to Optimize Title Tags for Search Engines and Readers

Fox’s new ‘evil Alexa’ miniseries proves the Golden Age of TV is dead

Well, it was nice while it lasted. 
For a while there, we really had something, didn’t we? What with Game of Thrones, Breaking Bad, and even the more recent additions of Black Mirror and Star Trek: Discovery, it was starting to look like the Golden Age of TV was here to stay. 
The trailer for Fox’s new “event series,” neXt, disabuses us of that tragically naive notion. The premise of the show? A barely disguised Alexa — dubbed “Iliza” — apparently becomes self-aware and starts wrecking havoc. 
“The fate of the world hanging on a bunch of nerds, most of whom didn’t get laid…

Fox’s new ‘evil Alexa’ miniseries proves the Golden Age of TV is dead

4 Strategies & Examples for Better B2B Content Marketing

6 minute readB2B content marketing comes with a host of challenges. The niche technology, long buying cycles, and lack of low-competition, high-volume keywords can make it hard to gain traction. And yet, there are plenty of B2B teams using content to build revenue and strengthen their […]
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4 Strategies & Examples for Better B2B Content Marketing

35 Blog Ideas to Inspire Your Content Creation

Coming up with blog ideas to fill your editorial calendar can sometimes feel like a daunting task. But with this list of 35 blog ideas, you’ll never struggle with developing topics for your content marketing or blogging plans again. 31 Ways to Find Inspiration for Blog Ideas (Plus 4 Bonus!) Get inspiration for marketing blog […]
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35 Blog Ideas to Inspire Your Content Creation

6 Small Business SEO Tips for Time-Strapped Entrepreneurs

9 minute readSearch engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if […]
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6 Small Business SEO Tips for Time-Strapped Entrepreneurs

Lead Nurturing 101: Top Tactics, Tools, and Best Practices

Lead nurturing helps maintain relationships with potential customers throughout the buyer’s journey. It also helps maximize sales opportunities and improve brand awareness. Find out what lead nurturing is, why it’s a powerful marketing strategy, and how you can set up lead nurturing campaigns that help convert more prospects into paying customers. What Is Lead Nurturing? […]
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Lead Nurturing 101: Top Tactics, Tools, and Best Practices

How to Use Instagram for Business: A Beginner’s Guide with Examples

7 minute readUsing Instagram for business can have a major impact on a brand’s marketing efforts. Hardly surprising when you learn that the social network has almost 1 billion active monthly users and that 200 million Instagrammers visit at least one business profile every day. While […]
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How to Use Instagram for Business: A Beginner’s Guide with Examples

What Is a KPI in Marketing? Plus 17 KPIs You Should Track

What is a KPI in marketing? Every marketer and brand should know the answer to this question if they want to track their marketing efforts accurately and see the results of their campaigns. Learn what KPIs are, why they are so important, and what KPIs you should track if you want to understand and effectively […]
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How to Increase Organic Traffic to Your Site

8 minute readOrganic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams continually aim to generate more search traffic. Rank on page one for a keyword in a search engine, and you’ll see organic traffic increase; rank in […]
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How to Increase Organic Traffic to Your Site

How to Use Content Mapping to Create Effective Content

Content mapping is a powerful tool for content marketing. It allows you to review your existing content assets, plan for new content, and determine how each asset can be used to effectively reach and engage your target audience. This post will show you exactly how to use content mapping to get the most out of […]
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How to Use Content Mapping to Create Effective Content

7 Tips to Craft a Successful Media Pitch

7 minute readSuccessful media pitching can get people talking about your brand and helps you position your company as a market leader. Reporters, editors, bloggers, and even social media influencers can all help take your brand communication to the next level. But when reporters’ inboxes are […]
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7 Tips to Craft a Successful Media Pitch

An Introduction to UTM Parameters [Basics + Best Practices]

UTM parameters may sound complicated, but they are actually a very simple tagging system you can implement to learn about your website traffic, monitor user behavior, and measure marketing effectiveness. This post will explain what UTM parameters are, how to create them, and how you can use them to gain marketing insights and improve the […]
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An Introduction to UTM Parameters [Basics + Best Practices]

Moto X4 with Alexa is currently just $130 ($80 off) on Amazon

Keeping a spare smartphone around the house can be a wise move. When a family member loses their phone, you have a decent alternative ready, because no one wants to use your five-year-old Galaxy. You also don’t have to rush to buy an expensive replacement, but can wait for a good deal to present itself. The Moto X4 makes an excellent spare phone, and at just $130 ($10 below the $140 it had previously dropped to), it won’t cost you too much. Read MoreMoto X4 with Alexa is currently just $130 ($80 off) on Amazon was written by the awesome team…

Moto X4 with Alexa is currently just $130 ($80 off) on Amazon

Create a Winning Social Media Marketing Strategy in 7 Steps

6 minute readA social media marketing strategy acts as a guiding light for marketers, increasing brand awareness, driving customer loyalty and capturing new audiences. A successful strategy can drive traffic back to your website and often shows a higher Return on Investment (ROI) than paid marketing […]
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Create a Winning Social Media Marketing Strategy in 7 Steps

On-Page SEO Checklist: Optimize Every Page on Your Site

To help blog posts and pages gain search visibility, you need to use on-page SEO to attract search engines and help them understand, recognize, and rank your content. To help you through that process, we created an on-page SEO checklist. That way you never miss an opportunity to optimize your webpages or blog posts. Download […]
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On-Page SEO Checklist: Optimize Every Page on Your Site

25 Powerful PR Tools to Earn and Measure Media Mentions

7 minute readWhen you leverage a full stack of PR tools to monitor, track, and grow media mentions, your brand’s PR and communications team is more effective. Problem is, how do you know which PR tools are the right ones for the job? Choosing the wrong […]
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25 Powerful PR Tools to Earn and Measure Media Mentions

How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers

Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips […]
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How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers

6 Outstanding Google Ad Examples Used by Top Brands

Google Ads may be tough, but when you get them right, paid ads can bring you $2 for every $1 you invest. Pay-per-click (PPC) visitors are 50 percent more likely to purchase than organic visitors, according to Unbounce, and paid ads can increase brand awareness by up to 80 percent. These six Google Ads examples […]
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6 Outstanding Google Ad Examples Used by Top Brands

Semantic Search: What it is and How it Impacts Your SEO

This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to better appeal to search engines and improve your search visibility. What is Semantic Search? Semantic search refers to the ability of search engines to consider the intent and contextual meaning of search phrases when serving […]
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Semantic Search: What it is and How it Impacts Your SEO