How Google Dishes Out Content by Search Intent

Posted by TheMozTeamThis post was originally published on the STAT blog.

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project, to Scott Taft’s guide to building your own search intent dashboard.
But while doing the research for the whitepaper, we found ourselves pondering another question: is there a similar relationship between search…

How Google Dishes Out Content by Search Intent

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! 
With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful resource for a wide range of people:
Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bosses, and stakeholders who would benefit from an enhanced understanding of your workNew team members who need quick and easy onboardingColleagues with SEO-adjacent roles, such as web developers…

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Posted by TheMozTeamMozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It’s why so much of our content and tools are available for free. It’s why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more just and charitable place. It’s why we partner with programs like Year Up, Ignite, and Techbridge to inspire the next generation of technology leaders.
And of course, TAGFEE is the beating…

Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. 
Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn’t ensure SEO success. In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed,…

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. 
If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics, then you could be missing out on insights that go beyond normal engagement metrics. Which means you may be getting an incomplete story from your data.
This post will teach you…

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

How to Use Domain Authority for SEO – Whiteboard Friday

Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success. 

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Video Transcription
Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I’m Cyrus Shepard. I’m honored to be here today with Moz to talk about…

How to Use Domain Authority for SEO – Whiteboard Friday

A Comprehensive Analysis of the New Domain Authority

Posted by rjonesx.Moz’s Domain Authority is requested over 1,000,000,000 times per year, it’s referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz’s entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data).
What follows is a rigorous treatment of the new Domain Authority metric. What…

A Comprehensive Analysis of the New Domain Authority

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Posted by Dr-PeteLate last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later).

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,000 keywords in MozCast, here’s what we observed at the high end:

Counting “organic” results in 2019 is challenging — some elements, like expanded site-links…

March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Affordable, Stat-Based Retail Strategy for Your Agency’s Clients

Posted by MiriamEllis
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client…

Affordable, Stat-Based Retail Strategy for Your Agency’s Clients

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMullerIt’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!

Set yourself up for success.
They say if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs track everything from rankings…

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday

Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this week’s Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.

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Video Transcription
Hey, guys. Welcome to…

7 Red Flags to Watch Out For When Auditing Your Link Profile – Whiteboard Friday

14 SEO Predictions for 2019 and Beyond, as Told by Mozzers

Posted by TheMozTeamWith the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in search from our very own Dr. Pete, Britney Muller, Rob Bucci,…

14 SEO Predictions for 2019 and Beyond, as Told by Mozzers

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Posted by KristinTynskiIn my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.
Today, I’m going to take you a little deeper — we’ll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I’ve broken this technique into two parts:
Technique One — Leveraging Buzzsumo influencer data and…

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

We Dipped Our Toes Into Double Featured Snippets

Posted by TheMozTeamThis post was originally published on the STAT blog.

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo!
In all our years of obsessively stalking snippets, this is one of the first documented cases of them doing something a little different. And we are here for it.
While it’s still early days for the double-snippet SERP, we’re giving you everything we’ve…

We Dipped Our Toes Into Double Featured Snippets

The Influence of Voice Search on Featured Snippets

Posted by TheMozTeamThis post was originally published on the STAT blog.
We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?
Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. In order…

The Influence of Voice Search on Featured Snippets

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

Posted by willcritchlowIf you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

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If you haven’t heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what’s changing below:
Learn more about the new DA

Video Transcription
Hi, Whiteboard Friday fans. I’m Will Critchlow, one of the…

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

Make sense of your data with these essential keyword segments

Posted by TheMozTeamThis blog post was originally published on the STAT blog.
The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.
Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!
Segmentation…

Make sense of your data with these essential keyword segments

Detecting Link Manipulation and Spam with Domain Authority

Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in backlink profiles. We used these techniques in spotting backlink manipulation with tools like Remove’em and Penguin Risk, but they were always handicapped by the limitations of consumer…

Detecting Link Manipulation and Spam with Domain Authority

Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taftWe’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights —…

Build a Search Intent Dashboard to Unlock Better Opportunities

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.
As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find…

Do Businesses Really Use Google My Business Posts? A Case Study