Each spring, the National Park Service and the National Park Foundation dedicate a week to celebrating the protected spaces in our communities. Today, we’re bringing the national parks to you in a Google Earth guided tour through 31 different parks around the country.From the breathtaking vistas of the Shenandoah Valley to the awe-inspiring hoodoos of Bryce Canyon, the National Parks allow us to truly experience the natural wonders of our country. Start with the pink granite formations of Otter Cliff in Maine’s Acadia National Park, then head west to explore the ancient Pueblo dwellings of Mesa Verde National Park in Colorado….
Author: Google: The Keyword
From kids’ music to the tech world, without missing a beatFrom kids’ music to the tech world, without missing a beat
Matan Ariel’s young nieces and nephew live on the other side of the world, but they keep up with their uncle thanks to his music—and thanks to Google, too. Though they live in Israel and he lives in New York, the three kids love to ask the Google Assistant to play his songs, which have gone double platinum in their country.Matan, or “Uncle Matani” as they call him, works in sales in Google’s New York office. But he also has another love, children’s music, which brought him a level of success he never expected before he headed to Google.He first started…
Presenting search app and browser options to Android users in EuropePresenting search app and browser options to Android users in Europe
People have always been able to customize their Android devices to suit their preferences. That includes personalizing the design, installing any apps they want and choosing which services to use as defaults in apps like Google Chrome.Following the changes we made to comply with the European Commission’s ruling last year, we’ll start presenting new screens to Android users in Europe with an option to download search apps and browsers. These new screens will be displayed the first time a user opens Google Play after receiving an upcoming update. Two screens will surface: one for search apps and another for browsers, each…
At Tech Day, hundreds of kids dive deep into STEMAt Tech Day, hundreds of kids dive deep into STEM
On April 13 and 14, Google’s Mountain View campus suddenly had a much younger population. That’s because 875 high school students stopped by for Google’s fourth annual Tech Day. Over 150 Google and Alphabet volunteers joined the kids in 129 interactive STEM (science, technology, engineering and math) activities to empower them with knowledge and inspire them to get started in disciplines like computer science.But Tech Day isn’t just about fun and games. The event was designed for students who may not have regular access to technology classes at their schools. The students who attend Tech Day have very little experience in…
Gathering insights in Google Analytics can be as easy as A-B-CGathering insights in Google Analytics can be as easy as A-B-C
Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.In our new guide about linking Google Analytics and Google…
See Brighter in the Dark with Pixel at CoachellaSee Brighter in the Dark with Pixel at Coachella
This weekend, Coachella festival-goers will wander the desert, heading to and from performances by some of their favorite artists. If you’re one of them, head over to Brighter in the Dark—a tech and music installation we created with Childish Gambino.The installation—a multisensory sight and sound experience that uses a mixture of light and music to give attendees a sneak peek into Childish Gambino’s creative world—uses the power of Pixel’s camera features to provide an interactive and Instagrammable moment for festival-goers.Fans can also swing by Brighter in the Dark to get a sneak peek of Childish Gambino’s augmented reality (AR) app that…
More science in more places with Science Journal and Google DriveMore science in more places with Science Journal and Google Drive
We first launched Science Journal in 2016 so that students, teachers and science enthusiasts could conduct hands-on science experiments using their phones, tablets and Chromebooks. Since then, we’ve heard one request from teachers loud and clear: students need to be able to access their experiments no matter what device they’re using or where they are. Learning doesn’t just happen in the classroom, it happens outdoors, at home and everywhere in between. So today, we’re bringing a new Google Drive syncing feature to Science Journal. Now, you can access your experiments on any device using a Google Account.Accessing your experiment from Google…
The ultimate account security is now in your pocketThe ultimate account security is now in your pocket
Phishing—when an attacker tries to trick you into turning over your online credentials—is the most common cause of security breaches. Preventing phishing attacks can be a major challenge for personal and business users alike. At Google, we automatically block the overwhelming majority of malicious sign-in attempts (even if an attacker has your username or password), but an additional layer of protection can be helpful.Two-step verification (or 2SV) makes it even harder for attackers to gain access to your accounts by adding one more step to the sign-in process. While any form of 2SV, like SMS text message codes and push notifications,…
5 steps to improve media performance using Google Analytics5 steps to improve media performance using Google Analytics
This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads.In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to deliver the right…
New types of rich results from your Google Assistant on AndroidNew types of rich results from your Google Assistant on Android
We’ve been working to make the Assistant even better on the device that’s with you wherever you go: your phone. Last fall, we launched a visual refresh to the Assistant on phones, and today, we’re bringing a new update to Android phones that will provide better visual responses and more complete information at a glance.This update includes responses with cards that clearly present the key information you’re looking for. In addition to a new interface for categories like events, you’ll also get access to useful tools like the tip calculator, metronome music pacer and bubble level. Ask your Assistant for “Events…
A library’s next chapter: digital skills with help from GoogleA library’s next chapter: digital skills with help from Google
Editor’s note: It’s National Library Week, and to recognize the impact of libraries of local communities, we’ll hear from Robyn Jonston of the Memphis Public Libraries. To share how libraries have affected your life, use the #MyLibraryMyStory hashtag.Local libraries are essential community hubs and one of the few places that are free and open to anyone. An important part of a library’s mission is providing free access to information and opportunities, a goal we have in common with Google. Our Memphis Public Libraries and libraries across the U.S. are partnering with Grow with Google to make digital skills even more accessible to…
Cloud Covered: What was new with Google Cloud in MarchCloud Covered: What was new with Google Cloud in March
March came in with a roar here at Google Cloud, with the start of the NCAA’s annual college basketball tournament and an exciting Pi Day. We’re looking forward to cloud’s annual conference next week: Google Cloud Next, where thousands of attendees will come to San Francisco to discuss all things cloud, learn new skills, and network with peers. Read on for more of what was new last month in Google Cloud.Try a slice of 𝛑, made fresh in the cloud.Every year on March 14, mathematicians (and those of us who love pie) celebrate Pi Day, marking the first three digits of…
Google Analytics and Google Ads: A Powerful PairingGoogle Analytics and Google Ads: A Powerful Pairing
Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.Once linked together, Google Analytics and Google Ads form a powerful partnership—and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes.Insights-driven marketingLinking Google Analytics and…
Hitting send on the next 15 years of GmailHitting send on the next 15 years of Gmail
Back in 2004, email looked a lot different than it does today. Inboxes were overtaken by spam, and there was no easy way to search your inbox or file messages away. Plus, you had to constantly delete emails to stay under the storage limit. We built Gmail to address these problems, and it’s grown into a product that 1.5 billion users rely on to get things done every day. Today, on Gmail’s 15 birthday, we’re taking a look back and sharing where we’re headed next.Different from day oneOn April 1, 2004 we launched Gmail (despite the timing, not a joke). It…
A look back at 2018 with the Android Security & Privacy Year in ReviewA look back at 2018 with the Android Security & Privacy Year in Review
The Android Security & Privacy team is devoted to protecting each of the more than two billion active Android devices worldwide. This level of security and privacy is essential for enterprises, where compromises mean lost time, revenue or essential data.As part of our commitment to updating customers, partners and Android users on our security efforts, we recently published our fifth annual Year in Review report. This document details the many advancements that the Android Security & Privacy team has made over the last year and gives you a transparent look at some of the key metrics we’ve collected.In 2018, programs like Android Enterprise Recommended,…
Five takeaways from our programmatic panel at World Forum DisruptFive takeaways from our programmatic panel at World Forum Disrupt
At World Forum Disrupt’s 2019 programmatic event, I was invited to lead a conversation on the future of programmatic with three leading publishers. As the majority of digital ad dollars are now flowing through programmatic pipes, we discussed the trends and best practices of today and outlined a roadmap for the future of our dynamic industry.The panel, which included a superstar cast of publishers, wasn’t afraid to share detailed views as we explored how to maximize the impact of programmatic.Panelists included Forbes’ VP of Programmatic Operations, Rebeca Solorzano, Zynga’s Head of Global Advertising Sales, Gabrielle Heyman, and Vox Media’s Director of…
Four tools to help drive your nonprofit’s mission forwardFour tools to help drive your nonprofit’s mission forward
Google for Nonprofits started as a conversation about a volunteer program in an elevator in our New York office in 2010. Today, Google for Nonprofits has connected more than 200,000 nonprofits around the globe with Google products to help them run their organizations.We believe that technology can do good in the world, which is why we offer eligible organizations access to a suite of Google products at no cost. Here’s a look at what each of the Google for Nonprofits products has to offer:Bring teams together with G Suite for NonprofitsG Suite is a set of integrated apps, including Gmail, Docs,…
New data tools from the Google News Initiative, built for publishersNew data tools from the Google News Initiative, built for publishers
Thirteen years ago, as a new manager in the Strategic Planning department at The New York Times, my boss shared an article about what it takes to transform your organization into one that’s “data-driven.” As someone who loves numbers, I was thrilled. Data means rigor, in both thinking and processes. I knew it was critical for evaluating where we were and where we wanted to go. Now, with more than ten years under my belt at the Times, and another three at Google, I have a more nuanced view of the complexity required to become truly data-centered—particularly what it means for…
A new app to map and monitor the world’s freshwater supplyA new app to map and monitor the world’s freshwater supply
Water affects all of us, no matter where we live. Drought harms everyone, from farmers in the western United States dealing with long-term drought, to people in Kazakhstan and Uzbekistan suffering debilitating health consequences from the Aral Sea draining, to millions of people displaced by floods in Kerala, India. About four billion people, or almost two-thirds of the world’s population, experience severe water scarcity at least one month of the year.Water, critical to daily life, and a key priority in the United Nations Sustainable Development Goals (SDG 6), has proven difficult for most countries to measure. In 2017, of the roughly…
