Developers offering subscriptions on Google Play will have more ways to grab users and retain them

Although most of the excitement of Google I/O has passed since the first day, the developer conference is still ongoing and smaller announcements are trickling one by one. Many of these are geared toward developers, but will impact end-users at some point, as is the case with these new tools for devs who offer subscriptions on the Play Store.

Currently, users can start subscriptions inside apps or games then cancel them without much fanfare.

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Developers offering subscriptions on Google Play will have more ways to grab users and retain them was written by the awesome team at Android Police.

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