PewDiePie calls for an end to the ‘Subscribe to PewDiePie’ meme after New Zealand shooting

In a video on Sunday, Felix “PewDiePie” Kjellberg finally addressed the mass shootings at two mosques in New Zealand that left more than 50 people dead, and drew an uncomfortable association to the popular YouTuber.

The New Zealand attacker live-streamed the shooting, and referenced the “Subscribe to PewDiePie” movement in the livestream. The meme is based on a battle between Kjellberg, YouTube’s top individual creator with more than 95 million subscribers, and T-Series, a Bollywood studio in India, who were competing for the most subscribed to channel on YouTube. Kjellberg tweeted about the connection at the time, calling the attack disgusting, but never addressed it at length on his YouTube channel. Kjellberg later made several other…

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