YouTube creators are trying to move on from ‘subscribe to PewDiePie’

Ethan Klein of H3H3 talking about “Subscribe to PewDiePie” in wake of the New Zealand tragedy.

About 12 hours before a gunman told people watching his live stream to “subscribe to PewDiePie” before killing 50 people in New Zealand, popular sketch comedy creator and podcaster Ethan Klein posted a video called “Subscribe to PewDiePie for revenge.” Klein’s video was a sketch based around the popular meme. But in the wake of the terrorist attack, Klein declared the long-running meme over and deleted his video.

Klein was one of thousands on YouTube who joined the biggest community phenomenon on the platform of the last six months: an ongoing “battle” between Felix “PewDiePie” Kjellberg and the Bollywood music label T-Series to claim the most subscribers on YouTube. The fight, largely considered facetious, has become a meme everywhere…

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