Respected Apple analyst Ming-Chi Kuo, who works for TF International Securities, today increased his forecast of Galaxy S10 shipments by 30 percent due to better than expected pre-order demand.
Kuo attributes the better-than-expected shipment momentum to several factors including spec differentiation from iPhone models.
Pre-order demand for the S10 series is better than expected. Worldwide pre-order demand for the S10 series grows by 30-40% YoY compared to that for the S9 series based on our survey. Therefore, we will increase shipment estimates of the S10 series in 2019 by 30% from 30-35mn to 40-45 units. S10+ and S10 account for 85% or more of total shipments.
We believe that the better-than-expected shipment momentum of S10 series is due to (1) the market’s bearish view on high-end smartphone growth, (2) spec differentiation from iPhone models, including an ultrasonic fingerprint on display (FOD), rear triple-camera, and bilateral wireless charging, (3) much better-than-expected demand in China market, and (4) trade-in programs.
As Kuo points out, there are notable differences between Samsung’s newest phone and Apple’s current crop of iPhones. Samsung devices have a triple-lens camera setup with an ultra-wide lens, and an ultrasonic under-display fingerprint sensor.
Apple is rumored to be planning to introduce a similar camera setup in the 2019 iPhones, but because it uses Face ID facial recognition instead of a fingerprint sensor, Samsung’s under-display fingerprint recognition technology will continue to set it apart from Apple.
Kuo believes the under-display fingerprint sensor and the triple camera are the “spotlights” of the S10 series.
Samsung’s Galaxy S10 and S10+ are available for pre-order and are set to launch later this week.
This article, "Kuo Increases Galaxy S10 Shipment Estimates Due to 'Spec Differentiation From iPhone Models'" first appeared on MacRumors.com
Discuss this article in our forums