Why the Tesla Model 3 isn’t branded as a Model 3

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Look at the back of your car or the next car passing by. Unless it’s an ultraluxury Lamborghini or something similar, you likely just saw which car company made the car (maybe a Honda) as well as which model it is (probably a Civic). 

Now look at the backside of a Tesla Model 3, the electric car company’s newest sedan.

It’s almost entirely bare, save for the Tesla logo above the license plate. (The dual motor version is badged and says “Dual Motor,” so there are exceptions.) Its predecessors, Models X and S, out in 2015 and 2012, respectively, didn’t get this same treatment — their names were prominently displayed on the backs of the car. But when the new Model 3s first started appearing out of factories and on roads in 2017 the only clue a car was the Model 3 was a Model 3 license plate frame from the dealership. Now that the cars are more abundant, the frames are coming off, and there’s little to indicate which car it is. Read more…

More about Design, Tesla, Model 3, Tech, and Transportation

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